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Why Workshops Don't Convert The Way You Expect (and what your emails have to do with it)
Discover the seven email system problems that prevent workshop leads from booking calls and how to fix them so warm leads actually convert into paying clients.
Kathy Farah
Nov 204 min read
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What If Your Email Analytics Could Tell a Story?
This post explains how to use email analytics as a conversation tool rather than a performance scorecard. You’ll learn how to identify which of your three essential email funnels—Nurture, Sales, and Follow-Up—needs attention, how to use AI to interpret your data with context, and how to make small, strategic fixes that improve conversions. Includes a 5-minute diagnostic workflow you can apply today.
Kathy Farah
Oct 177 min read
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The Email Marketing Trends No One's Telling You (and why your platform isn't the problem)
You can spend hours researching platforms, watching YouTube comparisons, and reading feature breakdowns.
But here’s what I’ve learned after years of working with business owners: whether you’re comparing Flodesk to Kit (formerly ConvertKit) or you’ve been on Mailchimp for three years, the problem is usually the same.
A cold list that isn’t making sales.
And no platform comparison will fix that.
Kathy Farah
Sep 304 min read
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What's Working Now: Lead Magnets & Email List Building in 2025
Lead magnets in 2025 look different. Discover what actually works now—quizzes, checklists, partner bundles, and webinars that build real connections.
Kathy Farah
Sep 184 min read
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