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This post explains how to use email analytics as a conversation tool rather than a performance scorecard. You’ll learn how to identify which of your three essential email funnels—Nurture, Sales, and Follow-Up—needs attention, how to use AI to interpret your data with context, and how to make small, strategic fixes that improve conversions. Includes a 5-minute diagnostic workflow you can apply today.

You can spend hours researching platforms, watching YouTube comparisons, and reading feature breakdowns. But here’s what I’ve learned after years of working with business owners: whether you’re comparing Flodesk to Kit (formerly ConvertKit) or you’ve been on Mailchimp for three years, the problem is usually the same. A cold list that isn’t making sales. And no platform comparison will fix that.

Lead magnets in 2025 look different. Discover what actually works now—quizzes, checklists, partner bundles, and webinars that build real connections.

Restarting your email list doesn’t require an apology tour. Your subscribers aren’t keeping score—they signed up because they wanted to hear from you. What they need now is a simple reminder of who you are and how you can help them today. That’s where re-engagement comes in.

Struggling to get sales from your email list? Learn how to fix your email marketing system and turn subscribers into clients with this proven strategy.

291 people signed up for her expertise, but weren't becoming clients. What 8 smart business owners taught me about the gap between having an email list and having an email marketing strategy that actually converts interest into revenue.

Before you send a single email, your strategy needs five things: domain setup, tagging, templates, the right platform, and one solid welcome sequence. This guide breaks it down plus what to say once it’s live.

If social media hasn’t been delivering results, email marketing might be the missing piece. In this post, you’ll learn how to turn your list into a revenue-generating asset—whether you’re re-engaging past clients, welcoming new subscribers, or nurturing long-term relationships. Especially for service providers, online brands, and local businesses, email is the tool that helps you stay visible and valuable, without burning out.