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The Email Marketing Trends No One's Telling You (and why your platform isn't the problem)
You can spend hours researching platforms, watching YouTube comparisons, and reading feature breakdowns.
But here’s what I’ve learned after years of working with business owners: whether you’re comparing Flodesk to Kit (formerly ConvertKit) or you’ve been on Mailchimp for three years, the problem is usually the same.
A cold list that isn’t making sales.
And no platform comparison will fix that.

Kathy Farah
Sep 30, 20254 min read


How to Fix a Broken Email Marketing System: The Complete Strategy Guide for Service-Based Businesses
Struggling to get sales from your email list? Learn how to fix your email marketing system and turn subscribers into clients with this proven strategy.

Kathy Farah
Aug 12, 20253 min read


The Email Marketing Strategy Reality Check: What 8 Smart Business Owners Taught Me About Getting Unstuck
291 people signed up for her expertise, but weren't becoming clients. What 8 smart business owners taught me about the gap between having an email list and having an email marketing strategy that actually converts interest into revenue.

Kathy Farah
Jul 30, 20256 min read


Stop Posting and Hoping: Why Email Marketing Delivers ROI When Instagram Doesn’t
If social media hasn’t been delivering results, email marketing might be the missing piece. In this post, you’ll learn how to turn your list into a revenue-generating asset—whether you’re re-engaging past clients, welcoming new subscribers, or nurturing long-term relationships. Especially for service providers, online brands, and local businesses, email is the tool that helps you stay visible and valuable, without burning out.

Kathy Farah
Jul 9, 20254 min read
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