top of page


How to Restart Your Email List Without Apologizing (and Why Re-Engagement Comes First)
Restarting your email list doesn’t require an apology tour. Your subscribers aren’t keeping score—they signed up because they wanted to hear from you. What they need now is a simple reminder of who you are and how you can help them today. That’s where re-engagement comes in.

Kathy Farah
Aug 29, 20254 min read


How to Fix a Broken Email Marketing System: The Complete Strategy Guide for Service-Based Businesses
Struggling to get sales from your email list? Learn how to fix your email marketing system and turn subscribers into clients with this proven strategy.

Kathy Farah
Aug 12, 20253 min read


The Email Marketing Strategy Reality Check: What 8 Smart Business Owners Taught Me About Getting Unstuck
291 people signed up for her expertise, but weren't becoming clients. What 8 smart business owners taught me about the gap between having an email list and having an email marketing strategy that actually converts interest into revenue.

Kathy Farah
Jul 30, 20256 min read


5 Things Every Email Strategy Needs Before You Hit Send
Before you send a single email, your strategy needs five things: domain setup, tagging, templates, the right platform, and one solid welcome sequence. This guide breaks it down plus what to say once it’s live.

Kathy Farah
Jul 21, 20254 min read


Stop Posting and Hoping: Why Email Marketing Delivers ROI When Instagram Doesn’t
If social media hasn’t been delivering results, email marketing might be the missing piece. In this post, you’ll learn how to turn your list into a revenue-generating asset—whether you’re re-engaging past clients, welcoming new subscribers, or nurturing long-term relationships. Especially for service providers, online brands, and local businesses, email is the tool that helps you stay visible and valuable, without burning out.

Kathy Farah
Jul 9, 20254 min read
bottom of page
